Sales transformation
When companies face poor sales outcomes, poor account mining or low sales productivity they methods to sharpen sales strategy and Go-to-Market approach. Browne and Mohan consultants accelerate sales transformation with capabilities tailored to help deliver value at every stage in the sales cycle and unlock growth opportunities for our clients.
Our sales transformation engagement covers: analysing existing sales, process, define business objectives and sales goal, establish clear roles and responsibilities, design and roll out sales process with right system, tools and programs to meet customer needs.
Marketing transformation
Marketing is changing rapidly — moving from a traditional focus on channels, products, brands and communications to a focus on experience enabled by data, personalization, real-time touch points and agility. In the age of the AI, newer and simpler tools are emerging to deepen customer loyalty and data-driven activities that deliver improved engagement.
Our marketing transformation engagement covers: audit of current branding activities, assessment of inform and influence investments, physical and online channels for customer engagement and experience, involvement of clients, partners and board advisors in influencing decisions, awards and advertisements to drive reach and credibility branding.
For us, marketing transformation is doing the best with right tools, technologies, all within reasonable and realistic budget. Our marketing transformation is to tighten alignment with sales, accelerate growth and generate revenue and deliver higher ROI.