ORGANIZING FOR SERVITIZATION
Servitization is basically creating value by adding services. For manufacturers facing globalization, servitization is an avenue to generate new revenue. It is a new idea. Many companies have had some
Why after-sales service lacks the sting…….?
After-sales service is often seen as necessary devil and not many organizations think about the impact it has on revenues and customer satisfaction. This is despite the fact that dealers
OEMs/Dealers; Get Your Basics Right!
While aftermarket revenues could contribute an upward 30-50% of existing revenues, many OEMs are not prepared to gain from it. Most OEMs fail to meet their service level agreement which