PLAN TO EXECUTE IT RIGHT !
‘Planning is bringing the future into the present so that we could have a better tomorrow’. April is a crucial month for many a companies to religiously revisit their business
‘Planning is bringing the future into the present so that we could have a better tomorrow’. April is a crucial month for many a companies to religiously revisit their business
Companies these days are trying very hard to stand out in the marketing world. Many marketing professionals seem to believe that any attention is good, even if it is a
A decade or two ago, the probability of women considering their career as just an option was significant. Those were the days when the ‘salary’ and ‘responsibility’ components topped the
Several market researchers have identified consumer preferences for “foreign” products. Studies suggest that consumer prefer foreign shore developed or manufactured product at a cost higher than domestic companies, because of
Good Content is like honey and its taste lingers even after it has been drank. A blog, new posting in communities or a newsletter, all are media vehicles. A great
Structuring global expansion is a complex decision requiring one to weigh multitudes of treaties, cost advantages and cost of monitoring. Expansion enables the company to benefit from economies of scale
‘Performance Measurement in NGOs’ is an article written by our consultant Ms. Pratibha Sharma,. This article was was published in ‘The Management Accountant’ journal brought out by the ICAI in
‘Don’t put all your eggs in one basket’. Most companies swear by this phrase in the software industry today. The mature companies are expanding their market and exploring the existing products
My consulting experience, though short and lively, has revealed some interesting insights. Contrary to big frameworks and theories, what is underlying the growth of some companies is that they seem
Why do companies that spend significant investment on CRM fail to realize the benefits? First, many companies see CRM as the panacea to their customer relationship management without realizing the