PLAN TO EXECUTE IT RIGHT !
‘Planning is bringing the future into the present so that we could have a better tomorrow’. April is a crucial month for many a companies to religiously revisit their business
CULTURE AS AN “ATTENTION CRUTCH”. IS IT WORTH THE RISK?
Companies these days are trying very hard to stand out in the marketing world. Many marketing professionals seem to believe that any attention is good, even if it is a
CAREER BREAK, A PASSE: TIME TO REINVENT, REINVIGORATE!
A decade or two ago, the probability of women considering their career as just an option was significant. Those were the days when the ‘salary’ and ‘responsibility’ components topped the
THANK GOD IT IS NOT BRITISH!!!: HOW FAR DOES “FOREIGN” TAG WORK IN INFLUENCING CUSTOMER PURCHASE DECISION
Several market researchers have identified consumer preferences for “foreign” products. Studies suggest that consumer prefer foreign shore developed or manufactured product at a cost higher than domestic companies, because of
9 SUTRAS TO WRITE A DAMN GOOD CONTENT!
Good Content is like honey and its taste lingers even after it has been drank. A blog, new posting in communities or a newsletter, all are media vehicles. A great
STRUCTURING GLOBAL EXPANSION
Structuring global expansion is a complex decision requiring one to weigh multitudes of treaties, cost advantages and cost of monitoring. Expansion enables the company to benefit from economies of scale
PERFORMANCE MEASUREMENT IN NGOS
‘Performance Measurement in NGOs’ is an article written by our consultant Ms. Pratibha Sharma,. This article was was published in ‘The Management Accountant’ journal brought out by the ICAI in
TO DE-RISK, DIVERSIFY
‘Don’t put all your eggs in one basket’. Most companies swear by this phrase in the software industry today. The mature companies are expanding their market and exploring the existing products
SIMPLE RULES FOR GROWTH
My consulting experience, though short and lively, has revealed some interesting insights. Contrary to big frameworks and theories, what is underlying the growth of some companies is that they seem
WHY DO CRM FAIL TO DELIVER??
Why do companies that spend significant investment on CRM fail to realize the benefits? First, many companies see CRM as the panacea to their customer relationship management without realizing the