WHY YOUR SALES OPERATIONS SUCKS!
While companies put much effort in planning and rolling sales improvements including CRM, field sales gadgets and so on, an area that does not get sufficient focus in sales is
WHY SME MARKET EXPANSION SKIDS OFF THE TRACK!
SME owners are always seeking opportunity to grow their business and market expansion is something which they pursue with lots of zeal. In my consulting experience, I have seen many
“INDIFFERENCE” TO “LET’S DO IT TOGETHER!” ZONE: HOW SMART MANAGERS USE POSITIVE PSYCHOLOGY
Smart mangers know it is not just tasks but relationships too that must be focused on while working with associates. Senior managers face a myriad of challenges from their associates
ROLE OF SENIOR MANAGEMENT IN SALES TRANSFORMATION
Lots of articles have been written about how CRM, organizational investments, and other areas affect outcome of sales transformation. In our view, senior management plays a vital role in successful
WHY NON PROFITS MUST LOOK BEYOND “POVERTY PORN” ADVERTISING
Studies indicate 49% of donations are driven by guilt, mostly in smaller denominations and happen in the spur of the moment. Non profits hence use highly emotive images and footages
RESHAPING BUSINESSES WITH BOTS, AI, RPA AND MORE
In many industries, products and services and the way they are delivered to customers have just not changed in many decades. Many industries still have cohort or group based pricing,
SMART BRANDING: CAMPUS AMBASSADORSHIP
Smart companies realize brand building must happen beyond TV screens and bulletin boards. Campuses offer a unique low cost platform to reach out to prospective customer, engage & build communities,
BUSINESS MODEL INNOVATIONS IN SMB: ROLES BOARDS PLAY
Business Model Innovations in SMB: roles Boards play Across world, as Small and medium business (SMB) grapple with cheaper imports, raising costs of doing business, and slowing down of customer
RIDING THE PODCASTING WAVE
Of late many marketers are realizing good audio can be equally effective as a great picture or video. Companies in B2B and B2C markets are using podcasts to engage customers
BREAK FREE FROM NASSCOM WAS EASY, WHAT NEXT FOR ISPIRIT?
It was interesting to see the knot finally cut. Couple of product companies have announced formation of iSpirit as a flat organization with central focus to promote software products. This