OBTAINING LEADERSHIP COMMITMENT
A German manufacturing organization with offices in Pune and Bangalore has unique problem. Their highly talented engineers don’t want to move the management ladder and transition from developers to managers.
HOW COMPANIES ARE ADOPTING HOLACRACY PRINCIPLES TO BUILD EFFECTIVE SALES TEAMS
For many companies, sales function is an area where outcome is never closer to expectation. Companies suffer from weak funnels, missed closures, lengthier closure cycles, order losses and attrition. These
CONGREGATION BRANDING: INSIGHTS FROM INDIAN MELA’S
Congregation branding or mass branding is a unique method to reach a large number of peoples at a very low cost. It is when a large number of people congregate
SUCCESSOR SELECTION IN FAMILY BUSINESS
Family business continuity depends upon clear demarcation of rights, expectations and responsibilities of family members and their extended relations. Succession is a key factor that can lead to odious conflict
EXPANSION AND DIVERSIFICATION OF FAMILY BUSINESS
Family run businesses are a significant segment of any nation’s industrial structure. In India 95% of business are family run, and 30% of BSE listed companies are family owned. Anecdotal
NEW DEFENCE POLICY LONG ON GETTING PRODUCTION IN PLACE, SHORT ON INNOVATION
Government policies can drive a substantial impact on an industry growth, more so if government happens to the buyer. Defence industry is peculiar because in many countries, government is the
WHATSAPP FOR B2B MARKETING
With over 42 billion messages sent daily across 109 countries, WhatsApp is a veritable platform for marketing. Recent State of Inbound Report states that 30% of the respondents have used
PRIMING YOUR INDUSTRIAL (B2B) SALES
Industrial or B2B presents unique set of challenges. Vendors may be selling to an intermediary for example an EPC or a contractor who in turn may be executing the project
HOW B2B COMPANIES CAN BENEFIT FROM YOUTUBE MARKETING
While many of us associate YouTube with videos of cats or people falling off their skateboards in new and interesting ways, the reality is that YouTube can be an extremely
“SUPER BOSS” OWNERS IN SUCCESSFUL FAMILY BUSINESSES
Family ownership is the most prevalent form of ownership structure in many countries. Unlike a corporation, family members and their extended relations may have different rights, expectations and responsibilities in