REVIVE = RESTRUCTURE + REBUILD
In a VUCA world, it is not uncommon to see many companies tumbling down the aisle. Mismanagement, poor decision making, commoditization, radical market changes, leadership exits, founder’s demise or even
SFDC IMPLEMENTATION: WAYS SME CAN MAKE THE INVESTMENT IMPACTFUL
Many SME adopt SFDC to drive transparency and efficiencies of their sales operations. They initiate the roll out with a lot of pomp and gusto, but do not witness the
WHY SALES ENABLEMENT IS KEY TO SFDC LED SALES TRANSFORMATION
It was interest meeting sales leader of a two decade old furniture manufacturing company that serves primarily office and industrial segment. In the course of the discussion what he mentioned
TEEN TURFS: EFFECTIVE MARKETING FOR A SUCCESSFUL INNERWEAR BRAND
Why should brans like Nova, Bodycare, Softy, Red Rose, Shalini, Sonari, Ragini and others care about teens, young customers in the age group of 12-17. There is a lot at
GETTING THE JUICE OUT OF GAMIFICATION ON SFDC
Sales is a competitive function and management realizes they need tools and methods to keep their sales flock motivated to go after opportunities. Many companies use BLAP (badges, leader boards,
RENAISSANCE OF ITES COMPANIES.
ITeS industry is witnessing dramatic changes. From initial years of voice based support it evolved to support non-voice requirements of many a Fortune 500’s. They brought process efficiencies and cost
ARE YOUR SALES AND MARKETING ALIGNED ACROSS SEGMENTS?
Robert De Nero and Anne Hathway starer “The Intern” has a particular scene wherein the sales analysis shows the company has been spending more marketing dollars on low value segments
SETTING UP PARTNERSHIP FIRMS FOR SUCCESS
What is the common thread amongst HP, Apple, eBay, Twitter, Berkshire Hathaway, Microsoft, Home Depot, Infosys, Dolce & Gabbana, and Valentino? These are all fine examples of partnership companies that
ARE YOU MEASURING YOUR START UP PERFORMANCE RIGHTLY???
Do you know the most common reasons for failure of startups? CB Insights report (July 2016) based on 166 startups reveal some interesting insights including running out of runway and
TO OR NOT TO ON BOARD HEIR INTO FAMILY BUSINESS NOW!.
Every family business owners goes through this tough decision. Whether to on board the progeny into the family business or let her pick knuckled hard outside and join later is