HOW TO ATTRACT AND MANAGE WOMEN PROFESSIONALS RE-ENTRY TO OFFICE
Women contribute majorly to a nation’s GDP by participating in informal and formal sectors. According to Census 2001, Indian workforce is about 400 million of which 275 million are men
LATE BUT NOT TOO LATE; LATE MARKET ENTRY STRATEGIES
Nobody remembers the second person who climbed Mt. Everest or set foot on moon. Why? Because we have a culture in which only the pioneers are revered. Everyone is in
FRUGAL BRANDING APPROACHES
How do companies with low investment attain High Impact!. Companies are realizing there smarter ways to get noticed and generate revenue than blow tons of dollars on advertisement. Companies across
SUCCESSFUL SUCCESSION IN MIDDLE EAST FAMILY BUSINESS.
80% of businesses in Middle East are family-run or family based. According to Middle Eastern Business Insights, over 41% of the business plan to pass the mantle to next generation.
CREATING AND SUSTAINING OWNERSHIP-DRIVEN OUTCOME-BASED ORGANIZATIONAL CULTURE
Organization culture is an amalgamation of knowledge, beliefs, rituals, customs, values, hierarchy and social behaviour. A common grouse most CEO’s voice is their HR is unable to build and sustain
HOW TO ORCHESTRATE EFFECTIVE VIRAL MARKETING CAMPAIGNS?
What do ALS ice bucket challenge, P&D Tampax, Unilever “Dove campaign for real beauty” Volkswagen: The Fun theory, Old Spice man aftershave or KLM surprise have in common. They are
TRADITIONAL YET TRENDY, MARKETING AND BRANDING INSIGHTS FROM PAPER BOAT
August 2013, Hector Beverages forayed into the Indian juices and beverage market, dominated largely by MNC’s Coke and Pepsi, but with difference. It introduced two common irresistible Indian flavors ~
JACK AT HOME BUT KING ABROAD: HOW ECONOMY BRANDS POSITION AS PREMIUM ON INTERNATIONAL MARKETS!!!!
From shy to outspoken, gloomy to vibrant, precocious to spontaneous, personality change is not only adopted by humans, brands also morph to a new environment. Be it Peroni’s success story
START-UP SUCCESS: WHOM NOT TO HIRE
One of the common characteristic of most successful companies is the existence of a strong well knitted core team. The core team is the fulcrum around which the organizational learning,
THE RELEVANCE OF B2B BRANDING
Is branding required in the B2B context? In the B2C context companies like Coca-cola and Pepsi persuaded consumers that sugar water with some acids and coloring was better than water,